February 15, 2026 Trending New York News

What Does It Mean to Be A Great TikTok Coach? TikTok Coach and Expert, Wave Wyld, Explains

One of the fastest-growing apps, winning the title of most downloaded app 3 years in a row, TikTok is quickly taking over the business world as the most effective place to expand and engage your audience. However, TikTok is still pretty new, and a lot of aspiring TikTok stars are jumping on the app, hoping to go viral without any clue of what they’re doing.

So how can newbie business TikTokers learn their way around TikTok and grow their business accounts? The answer is TikTok coaches. TikTok coach and entrepreneur, Wave Wyld, helps creators and businesses grow and succeed on TikTok. But what does being a great TikTok coach really mean?

Whether it’s to grow your followers, monetize your account, or increase sales, a TikTok coach, like Wave, uses their expertise to help you reach your goals. The essence of a good coach is to not give you all the answers but to ask the right question so that you can find them for yourself.

A great TikTok coach will be able to not only help you with your TikTok account but your entire business. There are many ways to utilize TikTok, some helping your business, others hindering it. It takes a great TikTok coach to know which TikTok strategies are really best for your business. If you find the right TikTok coach that ticks all these boxes, hold on, and never let go — you’d be surprised how rare they are.

TikTok coach and entrepreneur, Wave Wyld, is one such unicorn. Wave’s mission has always been to “look for ways to give someone less powerful or with less of a platform the opportunity to share their expertise and have their ideas heard.” Wave uses her platform to empower small businesses by leveraging TikTok.

And Wave’s got the numbers to prove it! In 2 years, she’s been able to help over 400 clients gain 5 million followers and earn a total of $19 million in revenue. The secrets to Wave’s success are the uniquely genius strategies she implements. And here’s a sneak peek.

Lesson 1:

The first lesson Wave teaches any of her clients is community over virality. A lot of people go on to TikTok with the idea that one viral video will shoot your business through the roof. But virality lasts for a second, community is for a lifetime. By focusing on community, you can build a powerful community filled with loyal customers that champion your brand, securing a steady stream of sales.

Lesson 2:

One of Wave’s claims to fame was her unique idea of TikTok trend alerts. She noticed that most creators were struggling to keep up with the trends, so she began predicting and reporting the latest trends, founding the growing TikTok trend alert movement. Wave teaches her clients how to leverage TikTok trends to grow their audience and engage their community.

Lesson 3:

The goal of every business on TikTok is to make sales and earn an income. Wave teaches her clients how to do just that by crafting an effective funnel that attracts fresh, qualified leads and guides them directly towards your offer. Wave shows her clients how to optimize their profile and their content, utilizing hashtags, trends, music, hooks, and more to design the perfect funnel.

Kim Rogers (@mrsrogershood), one of Wave’s clients, can attest to the value of Wave’s coaching — “Wave helped me reach 9.4 million views on one video and grow my TikTok account from 10 K to 120k followers in 2 months! I’ve been able to monetize and start a business with her help. She made me realize how amazing TikTok really is and helped me create a community that I adore.”

If you’re ready to grow your business on TikTok and boost your sales, you’re going to want a great TikTok coach by your side. Book a call with Wave Wyld and together, you can take your business to the next level.

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