June 18, 2024 Trending New York News

“Scientific Animation Is a Form of Art That Can Be Appreciated for Its Sheer Aesthetics,” Says Cameron Slayden

The creative team at Microverse studios, brainchild of Cameron Slayden, takes pride in creating intricate and gorgeous short films that take place inside cells. “Imagine all those beautiful images of outer space captured by the Hubble and James Webb telescopes,” says Slayden, “Looking at inner space can be just as breathtaking. And it should be.” According to Slayden, medical animation is the easiest way to get complicated scientific information into the brains of viewers. The trick is knowing how the brain works, and taking advantage of how it processes imagery and story structure to engage with the emotions. Slayden believes that if it’s done right, scientific animation will be worth watching simply because it is so beautiful.

The stories Slayden’s company tells through animation contain complex biomedical concepts, such as the mechanism of action of drugs or how a new gene therapy works. Clarity and ease of understanding are critical. They use cutting-edge technology and animation techniques to bring medical information to life, creating the perfect communications tools for biotech startups to educate prospective investors, and pharmaceutical companies to educate prescribing physicians.

One example of the company’s work is an award-winning animation that explains how a biotech startup called Ventus uses simulations of water moving over a protein molecule’s surface to predict what drugs might bind to it best. Proteins are the active machinery of life, and drugs usually bind to them and change their function in some way to achieve their effects. The short film is visually radically different from typical scientific imagery, evoking meteorite and precious metals and alien technologies.

“It used to be that the way biotech and pharmaceutical stories stood out was by using any animation at all. Nowadays, the biotech industries are saturated with it, so the only way to stand out is to look like nothing anyone’s ever seen before,” says Slayden.

Slayden’s approach is to first completely understand the scientific story, and then use that understanding to identify the essence of the story, and then let that drive the aesthetic. That’s no simple process. He and all of his animators have graduate degrees in medical illustration, a qualification he says is indispensable.

Slayden can’t help but gesture with his hands when he talks. “Take an animation of a cell surface, for example. If you want it to stand out, you can’t just look at how everyone else has done it before. You have to ask yourself ‘what’s a good visual metaphor for this?’ Well, to be able to ask that question, you have to have the scientific background to understand the story on a deeper and more conceptual level. A cell surface is covered with all kinds of stuff, receptors and carbohydrates and so on. It’s a complicated place. What else is like that? Maybe a desert filled with cacti and Joshua trees, or maybe a coral reef. Maybe a cluttered playroom filled with toys. Any of these visual metaphors can then be used to drive choices of color, illumination, and form, all while keeping the science accurate. It’s hard to do that if you don’t have a solid scientific background.”

He says that the animation industry has come a long way and that today’s animations are not just about explaining science to doctors or investors, they’re about captivating and inspiring an audience.

“Twenty years ago when I got started, it was enough for a new drug or biotech to have any kind of animation, because animation was so hard to come by. Today, there’s a new scientific animation company being founded every six months. If you want to stand out, you need to be breathtaking.”

According to Slayden, the glut of new animation providers isn’t necessarily a bad thing. Accelerating advancements in technologies in the life sciences have created a never-ending churn of increasingly complicated and novel scientific stories to be told. The key is standing out amid the noise. With biotech startups, investors will make a decision about whether or not they want to learn more within the first couple of minutes of a presentation or visit to a website. In the pharmaceutical industry, the same holds true with healthcare providers. That precious window of time is all there is, and the more efficient the communications medium, the better. 

“When it comes to scientific stories, keeping the audience’s attention is the foundation of efficiency. If the audience gets bored and clicks away or starts playing with their phone during your presentation, none of the other considerations of efficiency matters. That’s why the aesthetic is so critical.”

Microverse Studios has been at the bleeding edge of technologies that are changing the world. With Slayden at the helm, their scientific storytelling through carefully developed aesthetics sets them apart in the medical animation industry, making their clients speak highly about the studio and the mastermind, Cameron Slayden. 

If you love beautiful imagery and have even a passing interest in science, it’s worth your time to check out their website.

Banner
Related Posts

TEMPO Networks, Founded by Frederick A. Morton, Jr., Is on a Mission to Elevate Caribbean Culture to the Skies

August 9, 2022

August 9, 2022

TEMPO Networks is a dream come true for Frederick A. Morton, Jr. one of the most accomplished corporate attorneys and...

Strategies For Smart Future Investment: How To Invest In Retirement

September 6, 2023

September 6, 2023

Welcome to the exciting world of securing your future through smart investment strategies! Just like a gardener carefully selects the...

TEDx Speaker Peter Sage Uses Passion to Help Others Find Their Purpose and Conquer Adversity

April 8, 2022

April 8, 2022

Surviving in the rapid rat race and fierce competition of today is hard and one needs to have a certain...

6 Reasons Why You Should Look for Freedom in Life by Influencer Charles Thompson

March 29, 2022

March 29, 2022

What is freedom and why do people strive to get it? Charles Thompson is a freedom educator who highlights the...

Lifestyle Curator Flavia Millen Makes Her Mark in the Industry With Unflinching Dedication

September 4, 2022

September 4, 2022

The world of fashion is constantly changing, with new trends emerging left, right, and center at supersonic speed. This change,...

Henry Calix of Weedsies Is on a Mission to Bring the Cannabis Industry to Everyone’s Fingertips

June 10, 2022

June 10, 2022

As the world recovers from the pandemic and progresses towards a better future, exploring the possibilities introduced by the internet...

Fashion Designer Michael Ferrera Wants to Become a Wealthy Serial Entrepreneur

July 6, 2022

July 6, 2022

Michael Ferrera launched his fashion brand at a time when the industry was dominated by the giants like Nike, Calvin...

What is Vix, the index of fear that has returned to the markets

March 12, 2020

March 12, 2020

It is a sort of barometer on the volatility and nervousness of the financial markets, which had been put on...

How Metabolic Mentor Vince Pitstick Is Helping Others Find Their True Potential

June 23, 2022

June 23, 2022

Is there any limit to one’s potential? If there is, why do we sometimes get overwhelmed with wonder and pride...

Through her content, Ryanne Alecia advocates an Unusual But Better Way of Parenting

December 1, 2022

December 1, 2022

The truth is that there is no such thing as perfect parenting. Ryanne Alecia practices the most unusual but better...

Art – What It Means for Steffi Rodigas?

March 25, 2024

March 25, 2024

When you hear the word art, what comes to your mind? Perhaps a famous painting like the Mona Lisa or...

Live and Breathe Fashion Through ‘Legacy Wealth Fashion’ by Neyo White

July 9, 2022

July 9, 2022

Those who care about clothes have no shortage of online resources at their disposal to find the right kind of...

How to build A Sharp Business Mind with Adam Goryls Years of Fitness Experience

June 21, 2022

June 21, 2022

A healthy individual is capable of experiencing life to its utmost potential. Physical and mental fitness is essential in your...

Naida Mehanović Aims to Revolutionize the Public Sector of Bosnia and Herzegovina

July 23, 2022

July 23, 2022

The public sector plays a significant role in the economic development of a country, especially for one held back from...

The UGC Creator Making Clients Millions: Meet Kelly Rocklein of UGC Social

April 20, 2023

April 20, 2023

Kelly Rocklein is a self-taught direct response marketer and social media expert who has made a name for herself in...

Comments
Leave a Reply

Your email address will not be published. Required fields are marked *