June 24, 2024 Trending New York News

From a Mini Business to an International Business Giant – SOJOS Is Taking Eyewear Industry by Storm

SOJOS started as a B2B business in 2011. Working as a supplier, they produced orders for many famous American and European brands. However, things turned around them in the year 2015.

SOJOS landed on Amazon in 2015 and started selling sunglasses. Prepared in their factory, their products got a tremendous response from customers. The brand got famous, especially among women, because of its superb design techniques. As a booming business, they didn’t only bound themselves to sunglasses. They later added blue-light-blocking glasses and kids’ sunglasses to their products chain.

In 2019, they expanded their business even more by building a still-active website. Today, it contains all of the products that SOJOS offers, along with an online purchasing system.

It’s not time-consuming. Just click on the eyewear you want to buy, choose your prescription type – single version for nearsightedness or farsightedness, progressive for both; reading, or nonprescription – fill in the required information, add the product to the cart, and check out right away. You can also order a frame without lenses.

The SOJOS website mainly deals in prescription glasses, unlike their Amazon store. Besides, this female-founded business is popular for its low prices for high-quality products.

In our everyday lives, we either have to pay a higher price for a pair of high-quality sunglasses or settle for inexpensive low-quality glasses. SOJOS has attempted to close this massive gap by terminating higher prices for its quality products. So far, they seem to be successful in that. The 99.99% positive feedback on Amazon and high ratings to multiple products on its website is proof.

SOJOS has grabbed many achievements, out of which two are jewels in their crown. In 2019, Amazon listed their store as Amazon Global Stores Top 100 Chinese Export Cross-border Brand. SOJOS was also an Amazon Global Layout Seller in 2020. With such achievements to its name, SOJOS is one of the leading brands in the global market of fashion accessories.

What’s more, SOJOS puts empowerment at the core of its philosophy. They believe that fashion inculcates confidence and empowerment in us to some great extent. So their mission is to incite confidence and a sense of empowerment, especially in women, through their aesthetically made glasses.

Currently, SOJOS has an excellent rating of 4.88 on the Amazon store with more than four thousand customers. The brand is planning to include more fashion accessories into its product line besides eyewear and become the global best seller in the industry.

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