February 9, 2026 Trending New York News

The Future of Sales Talent – Courtney McCashland’s AuctusIQ and the Drive for Growth

The sales industry is facing a transformation like never before. With technology disrupting the way businesses interact with their customers, the demand for sales talent is evolving rapidly. It’s becoming increasingly important for companies to understand the impact of talent analytics and technology on the sales industry and stay ahead of the curve to drive success. This is where AuctusIQ, the company co-founded by Dr. Courtney R. McCashland, comes in.

Dr. McCashland, co-founder of AuctusIQ, is a seasoned sales talent expert with a proven track record of building billion-dollar companies. As an executive business leader and entrepreneur, she has applied her knowledge to start and grow seven successful companies for outsized returns in a male-dominated industry. Dr. McCashland is an expert in predictive talent and competency profiles that explain exceptional leadership. With a doctorate from USC in Organizational Leadership, she has studied thousands of successful entrepreneurs and senior executives to uncover the talents that help outstanding companies grow globally.

AuctusIQ is at the forefront of the industry, providing a comprehensive solution to help companies beat the odds in the ever-changing sales landscape. With its cutting-edge technology and expertise, AuctusIQ is dedicated to helping companies anticipate the challenges of the future and develop the sales talent necessary to tackle them head-on. By leveraging talent analytics and data-driven insights, AuctusIQ enables businesses to optimize their sales team’s performance.

The insights from predictive models to inform machine-based technologies has had an undeniable impact on the sales industry. From automation to artificial intelligence, technology offers access to critical data to help sales professionals manage opportunities through a pursuit. In addition, changing expectations of buyers with access to information has changed the talents and competencies that sales professionals need to succeed. And above all, the requirements for sales leaders have increased as competencies to leverage data analytics is critical to sustained growth. AuctusIQ is aware of these changes and has developed its solutions to help companies stay ahead of the curve and prepare their sales talent for the future.

Companies looking to drive growth and success in the sales industry must understand the importance of investing in their sales talent. To keep pace with the ever-evolving sales landscape and remain competitive, the best companies invest in the development and enhancement of their sales competencies. AuctusIQ provides a comprehensive solution to help companies do just that, with its talent assessments, sales playbooks, and competency coaching, through cutting-edge technology and expertise.

Dr. McCashland and Team AuctusIQ are dedicated to helping companies sail this cutthroat industrial sphere and build the sales talent of the future. Through their innovative approach to sales assessment and development, they are empowering business development managers to become more effective, efficient, and successful in their roles. Are you struggling to take your business to the next level? Look no further than AuctusIQ.

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