It is rightly said that a resilient woman fights for herself, but a stronger one champions the cause of others. As the founder of a successful direct-selling company, Thirty-One Gifts, Cindy Monroe became an inspiration for aspiring female entrepreneurs around the world.
With 20 years of experience running a successful venture, Cindy now helps other female entrepreneurs and executives flourish in both business and life. On her podcast, “Permission to Lead with Cindy Monroe,” she addresses common challenges, such as mom guilt, imposter syndrome, and the tendency to compare oneself with men in similar roles. She opens up about her own journey, and interviews other accomplished professionals to help women overcome obstacles and embrace a vision that unlocks their full potential.
Through her podcasts, Cindy provides motivation and guidance, inspiring individuals to turn their intentions into tangible and actionable goals.
She also calls out problems women encounter as run their businesses and support their families and children.
Followers of her podcast walk away with valuable insights, such as Cindy’s five things that female executives should know as they map out their business strategies:
- Explore the Growth Potential in Change
Cindy shares that change is essential for growth to keep up with current trends in the marketplace.
Being open to new approaches and giving yourself permission to take risks early in the process can help you succeed sooner. Once your brand is successful, remain committed to change. Ask hard questions. Make adaptability part of your ongoing strategy for success.
- Support Your Gut Feelings with Data
A balance between your instincts and logical data is crucial to anticipate and implement changes in your business more effectively. You can do this by keeping a record of the impact of your business decisions on sales and reviews, as well as conducting pre-launch customer surveys.
As Cindy shares on her podcast and in her book, “More Than a Bag,” she learned that while instincts might allow you to find an innovative idea to boost sales, implementing it without doing relevant research can have unintended (and sometimes expensive!) consequences. Dream big, but balance your decisions with data.
- Seek Help from Your Mentors
Investing your time to learn from experienced professionals and coaches can help you shorten learning curves and lead to breakthroughs.
Cindy is open about the impact working with a professional coach and the Young Entrepreneurs’ Organization had on her trajectory as CEO. Allocating time for relevant training in the early stages of launching a business can minimize the risk of failure and help you plan for greater business development and growth.
- Prioritize Work-Life Balance
Cindy talks about the importance of creating a margin between your work life and your home life. She encourages you to focus on your mental health as much as the health of your company and your family.
Make time for what you enjoy most. Fill your cup with daily inspiration, good conversations, quality family time, and things that restore you. It enhances productivity and allows you to reconnect with yourself, allowing your creativity to flourish.
- Hold Employees Accountable From the Beginning
Ensure that you and your employees work with determination and honesty. Don’t compromise on late deadlines, mistakes, and budget overages, as inefficiencies can be very costly in the initial stages of the business.
They can also harm your brand image and sap your company culture. Create an environment where employees can own mistakes and support each other in making changes for the better.
As you apply these five steps from Cindy, you’ll be prepared to grow your unique brand and touch lives in the process. Cindy believes in the power of every woman to make an impact on the world through her work as an entrepreneur or professional.