Kelly Rocklein is a self-taught direct response marketer and social media expert who has made a name for herself in the User Generated Content (UGC) world. With nearly 50,000 followers on TikTok, Kelly has become the go-to source for UGC creators and brands looking to take their digital ads to the next level.
With a combined ten years of experience, Kelly has a unique perspective on the world of UGC and an unmatched track record of success. Despite not having a college degree, Kelly’s knowledge and skills have earned her the full-time position of Creative Director at two top DTC brands, and as a less than part-time UGC creator who makes a six-figure income creating converting digital ads for her clients.
In 2022, Kelly made over $100,000, creating UGC for her select roster of clients, clocking in, on average, 10 to 15 hours a week. Kelly’s hourly rate has come out to as high as $8,000 before taxes ($2,000 for a script read that required 15 minutes of effort), which puts her in the top 1-3% of highest-income earners as a UGC creator. This income does not include her full-time Creative Director salary and UGC coaching services.
Kelly has worked with over 500 DTC brands across nearly every vertical, making her client’s hundreds of millions of dollars with her creative strategy. For those reasons, Kelly has been able to negotiate highly competitive rates, more than the average UGC creator or professional marketer. As just one of many examples, two of Kelly’s UGC ads alone made her client over 12 million dollars in revenue in less than one calendar year. The success Kelly creates for her clients is due to her expertise in creating effective and engaging UGC ads, leveraging industry best practices paired with organic social nuances.
In addition to her work as a UGC expert, Kelly shares a wealth of free resources on her TikTok account, UGC Social, and additional paid resources for those looking to expedite their learning curve in her StanStore. Her success on both the brand and creator front has made her the trusted and reputable source of information and guidance for new and experienced UGC creators.
As more brands look to harness the power of UGC in their paid media strategy, Kelly’s skills and knowledge have become increasingly in demand. Her success has not gone unnoticed, and she is now being sought after not only as a UGC creator by brands but as a mentor by UGC creators who want to learn from the best and take their UGC business to the next level. Kelly’s unique combination of self-taught knowledge, years of experience, and impressive track record make her the most credible source for new and experienced UGC creators alike.
Kelly Rocklein is a true success story and a force to be reckoned with in the world of UGC and direct response marketing. Whether you’re a UGC creator wanting to make a name for yourself, or a brand looking to reach new heights with conversion-driven UGC content, Kelly is the creator and coach you want in your corner.
You can learn more about UGC on Kelly’s TikTok account, UGC Social, and expedite your learning with resources from her StanStore here. If you’d like to get to know her more personally, you can connect with her on Instagram. Additionally, she recently launched her YouTube channel and is an active user on LinkedIn.