Between planning and doing things in life, there is an unavoidable gap that, at certain moments, grows darker and deeper, making you question everything. During this, the fire of enthusiasm provides the light necessary to keep you going and achieve things you have always dreamt about. This feeling of despair haunts even the best of us; meet the founder of Jewellery Pursuer, Shohista Turan, who went through a similar situation and how she resurfaced with a million-dollar idea!
As a young woman, Shohista herself went through a period when she deeply felt the gapping void, reminding her that something was missing. She knew that something was calling her deep down, but she could not place a finger on it. However, upon realization of her fierce love and passion for jewellery she was able to see the light at the end of the tunnel. She says, “Jewellery was always my number one love.”
In 2017, Shohista started her business, Jewellery Pursuer. It is an online platform for people who are as enthusiastic about the secrets held within the intricate patterns and designs of distinctive jewels as she is. She soon found her audience, which helped her expand and grow tremendously. She currently enjoys a following of 162k on Instagram, which is exponentially increasing. The idea behind her business was to curate a platform that provides the audience with brand-new ideas, trends, and designer updates from the industry.
Shohista’s motive is to help develop the jewellery industry and simultaneously become an integral part of it by creating her own stories of success. She also runs a magazine under the same name, Jewellery Pursuer. As the magazine editor, she works with jewellery designers internationally, helps cover their stories, and creates awareness in the industry.
Her zealous and enthusiastic nature is unstoppable and constantly drives her to achieve her goals as she says, “I am growing to become someone I have always wanted to be. The person who can inspire and help clients, youth, and anyone interested in jewellery help accepted and grow.”