Business is all about communication. How you communicate, bring value to your connections, and provide solutions, entertainment, and ease are significant determinants of success. Your network is your stronghold; it is your resource and your very own free-of-cost marketing agency where word-of-mouth drives sales. Financial and performance optimization coach Michael Hoffmann is all in for building meaningful, long-term, and solid connections for income acceleration.
Business relies heavily on connections. You can only sell products or services when others know about them. The most crucial question is when? When do we start building our network? For Mike, co-founder of Passivepreneurs, a company promoting financial freedom through consistent passive income, networking begins way before you kickstart a business venture, just like you need your safety vest way before your ship sinks.
From college to professional degrees and social media platforms, you must aim to connect with people as much as possible. When people know you, they are more likely to know what you are doing, and that’s free advertisement.
Hollow connections do not serve the purpose, though. Mike believes in building meaningful relationships where value sharing is mutual, benefiting both parties. Find out more and more about people you’d like to connect with; do your research to figure out how you may prove beneficial for your new connection. “Real networking is about finding ways to make other people more successful,” says Mike.
Throwing a message at a new connection, especially one of professional nature, once in a while is not networking. Mike stresses the need to build your network carefully and consciously. As an entrepreneur, the faster you learn the value of communication, the better. Communicate with people, stay in the loop, and portray yourself actively and interactively so you don’t have to work extra hard to be noticed.
A strong network is vital for everyone, but it is all the more essential for freelance entrepreneurs trying to build passive income-generating systems. Mike urges young entrepreneurs to invest in networking to boost their net worth automatically. For Mike, network equals net worth.
Get more tips from Michael on networking here.