Content creators are inspiring people who have had professional experience in life and make content to share this experience with others. Eric Castellano is a content creator on YouTube who has also been working on his own Amazon business for 8 years. Leveraging his experience, Eric posts helpful content related to Amazon and the business field on his channel.
Eric began his content creation after achieving his business goals. As a very young entrepreneur, he gave all his efforts to make his e-commerce company successful on Amazon. Dealing with his struggles of substance abuse and business losses that lead to his homelessness, Eric overcame it all to become who he is today. As a kid, he sold items from wholesale vendors that he bought with his hard-earned money and learned about business with time.
He moved to New York with only a few bucks in his pocket and eventually spent it all on his business. His good analytical and decision-making skills equipped him to become successful in his online business. His passion for business led him to expand his business with time at a gradual pace. He has a degree in construction management from NYU, but he did not feel the need to pursue that career because his Amazon business had already taken off and profited him well.
Eric’s entrepreneurial journey is full of failures and disappointments that almost made him give up. But his strong willingness motivated him to try again and again. He eventually was able to achieve his goal and is advancing towards his other goals as well. He is now an 8 figure seller on Amazon.
Eric considers his failures as a part of his life that made him strong and charismatic. He believes in personal development and so he surrounds himself with a positive mindset and successful entrepreneurs.
Eric is now a mentor who uses his experience in Amazon to teach new and existing business owners that have the potential to grow. He uses his failures to teach other students about things they might not know. So, in a way, his failure is turned into his success as a mentor. He sees that Amazon sellers lack proper mentoring and guidance which is why he opened a consulting agency, AmazonLit. He has introduced the Amazon FBA course called the EsellersRI program for people to learn from. It consists of 18 modules that are personally designed by Eric based on his knowledge.
His YouTube content is also related to giving motivation and hope to new Amazon sellers that they can also reach their goals through his help. As a content creator, Eric puts extra effort into making videos based on popular demand and what viewers need help with. Eric is positive that his consulting agency and YouTube content can be of great help to people for revenue expansion or gaining profits for business growth. He wants to mentor 20,000 Amazon sellers and has achieved 20% of his goal already.