Michael Ferrera launched his fashion brand at a time when the industry was dominated by the giants like Nike, Calvin Klein, and Tommy Hilfiger. Though it is not impossible to co-exist with other similar businesses when you are launching a new business, it definitely becomes hard to compete with other established ventures with the same niche. However, The Michael Ferrera Brand, with its founder’s vast experience and unflinching commitment, was able to make some space and earn a name for itself.
What did it do differently? Well, nothing new of the sort. But the credit goes to its founder, Michael, who put the learnings of his business life behind his dream business to make it count among successful brands. It’s now been 15 years since The Michael Ferrera Brand has been in the business and, in its journey so far, secured some high-profile clients from the sports and Hollywood industries, respectively.
Besides that, it has also won two prominent awards, Los Angeles Business Award and Los Angeles Fashion Award.
Michael says he wants to be recognized as a wealthy serial entrepreneur and build a worldwide luxury women’s and men’s fashion brand. And we believe, with such an enormous experience and a remarkable history of hustling through troubles and hardships, he has every reason to be.
Starting from 12 years of age, when he used to sell door-to-door products and render other services, Michael has come a long way to be where he is right now. Through his creativity and power of commitment, he has left many amazed. It was his spirit of working that landed him in a vital position in his father’s music company. For 12 years, he remained in the company’s driving seat.
Michael got admission to the University of California to study business economics. However, the entrepreneur gene didn’t elude him even there, and he decided to continue his father’s disc jockey music company which later helped in generating revenue for the school and profited Michael as well.
Having established a successful disc jockey business, he opened his first clothing line named Maestro Tech. There, he designed shirts, jeans, and sweatsuits and created his own clothing by ‘embellishing fabrics with other fabrics, dying t-shirts, and simple stuff.’
After that, when Michael turned 26, he realized it was time to go big. Hence he sold the DJ music company and laid the cornerstone of a prominent fashion brand, today known as The Michael Ferrera Brand.
The people who know the art of hustling, the art of holding the head high during hardships and fighting the troubles with utter defiance, are the most dangerous, relentless ones. Michael is one of them. Having already achieved a successful life against all odds, now that he wants to be a wealthy serial entrepreneur and build an international fashion brand, there is not an iota of doubt that he will get there too.